Betfred co-founder backs esports publication GGIntel

06 January 2020


Fred Done, co-founder of bookmaker Betfred, has invested in Manchester-based esports publication GGIntel.

Financial details of Done’s investment have not been disclosed at the time of writing.

Fred Done GGIntel
Photo credit: GGIntel

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The publication, which launched last December, aims to be a “world-leading esports publisher” by producing “bespoke content, global event and tournament information, and breaking industry updates.”

Chris Young, Managing Director of GGIntel discussed the venture in a release: “I am delighted to have launched GGIntel in one of the most rapidly growing and exciting industries in the world. The aim of GGIntel is to be the global leader in providing transparent, in-depth esports information and education through engaging content written and produced by experts in the field. We are already off to a blinding start, and we’ve only just begun.”

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Done commented on the investment: “Esports is only going one way and that’s up, and I’m really excited to be involved with GGIntel. I’m looking forward to working with this small but passionate team to create a unique business in an emerging sector.”

Done founded UK-based bookmaker Betfred with his brother Peter Done in 1967. He currently serves as the company’s Chairman and CEO.

Esports Insider says: After seeing a full month of content from GGIntel, it’s fair to say that it’s yet to find its unique position in esports. It doesn’t quite stand out from the crowd just yet but with Done’s backing, there’s a lot of wiggle room for the publication in the coming years.

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