LCS extends Red Bull partnership and plans Alienware arcade

27 January 2020


Riot Games has extended LCS‘ partnership with Red Bull for 2020 and launched a PC bang-style cafe powered by Alienware.

Alienware will help Riot Games launch the LCS Arcade, located at the LCS Studios in Los Angeles, California.

LCS extends partnerships with Red Bull and Alienware, opens LCS Arcade
Photo credit: Riot Games

RELATED: Riot Games serves up Bud Light partnership for LCS

Red Bull became the official energy drink of last year’s LCS summer finals and will continue as the official energy drink partner for the 2020 season. Additionally, the energy drink brand has unveiled a brand new press and VIP suite within the LCS Studios, decorated with champion artwork by community artist Melissa “Sade” Yabumoto.

The deal will also see the return of Red Bull-sponsored segments on the LCS broadcast, including the ‘Red Bull Baron Power Play.’

RELATED: Alienware returns as sponsor of LEC for 2020

In January 2019, Alienware entered a multi-year partnership with Riot Games that saw it become the official competition PC and display partner for both LCS and LEC, as well as for multiple global events, including the Mid-Season Invitational and World Championship.

The two companies have stepped up their partnership this year to create the LCS Arcade, which will feature high-performance gaming PCs and peripherals setups for viewers attending weekend matches to play Riot Games’ titles on. The arcade will be open from the second week of the LCS, which will begin on February 1st.

Esports Insider says: The continuation of two key partnerships is undoubtedly good news for anyone affiliated with the LCS. With the launch of the LCS Arcade, attending fans stand to enjoy tangible benefits, too.

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