Legacy Esports nails apparel deal with Fullhammer

30 January 2020


Australian organisation Legacy Esports has secured an apparel deal with team wear supplier Fullhammer.

The year-long partnership is Fullhammer’s first foray into esports and will see the company produce team jerseys and merchandise for the organisation.

Legacy Esports Full Hammer
Image credit: Legacy Esports

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Lynton Arscott, National Sales Manager at Fullhammer, noted that the partnership with Legacy Esports, as a locally-based business, is exciting: “It’s the first time we have been involved with an esports team and we are looking forward to it. It’s an exciting time for the business.”

Fullhammer is a South Australian company that has operated out of Adelaide since the 1980s, offering garment and textile decoration services as well as bespoke athletic wear designs. Although the team competes on the east coast, the deal stands as a quasi-local partnership as Legacy Esports is owned by Adelaide Football Club.

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Tim Wendel, Head of Esports at Legacy Esports, was similarly keen about what the partnership will bring: “Working closely with our apparel company is paramount in the dynamic world of esports and Fullhammer have been great.”

The Fullhammer logo is already present on Legacy Esports’ team jerseys ahead of the Oceanic Pro League, due to kick off on Friday 31st. Aside from the jerseys, it’s yet to be announced what other pieces of apparel will be made available for purchase.

Earlier this week, Legacy Esports announced a deal with Razer and saw the gaming hardware company join Optus and Samsung on the organisation’s roster of partners.

Esports Insider says: Seeing a local partnership like this is something to get excited about if you’re a fan of Australian esports. For Fullhammer, it’s a great opportunity to enter a new industry and get a lot of eyeballs on the brand. Securing an apparel supplier is always a plus for Legacy Esports, but a deal with a local supplier sets a really great example for other organisations both operating within, and outside of, Australian esports.

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