Virtual private network service provider HideMyAss (HMA) has partnered with Fnatic to support its academy League of Legends roster.
The deal will see HideMyAss run promotions and giveaways with Fnatic Rising, in addition to featuring its logo on the team’s jerseys.
Fnatic Rising competes in the UK League Championship (UKLC), the premier League of Legends tournament in the UK and Ireland, which is being run by event organiser DreamHack after previous operator LVP withdrew from the region.
According to a release, HMA chose to partner with Fnatic because both companies are based in London and due to Fnatic’s winning record in European League of Legends. Its main roster has won seven out of a possible 14 European titles.
Fnatic Rising is competing against BT Excel, Barrage Esports, Demise, Enclave Gaming, MnM Gaming, NVision Esports, and Phelan Gaming in the 2020 spring season.
Esports Insider says: Fnatic continues to leverage its London presence to power local growth. This is the third UK-based deal that the organisation has announced in the last month (with both HMA and UNICEF UK also headquartered in England’s capital). It’s good to see more support come in for the academy roster.