Multinational organisation Gen.G has established a partnership with Mercedes-Benz Korea dealer, Han Sung Motor.
The deal will see Gen.G collaborate with Han Sung Motor on “unique experiences” for fans.
Han Sung Motor will supply vehicles to transport Gen.G’s players and host events and viewing parties, according to a tweet announcing the partnership. It wasn’t stated whether the deal includes teams from particular titles or if it’s organisation-wide.
Ulf Ausprung, CEO of Han Sung Motor, spoke on the alliance via Korea Herald: “The mutual partnership is truly going to be meaningful since it is the first such agreement with the esports industry as a domestic imported automobile dealer. As our brand gets more youthful with this momentum, we hope to give a new digitalized experience to the next generations. For both companies we see lots of synergies for potential ahead.”
The organisation currently fields rosters in League of Legends, Overwatch, PlayerUnknown’s Battlegrounds, NBA 2K, Counter-Strike: Global Offensive, and Fortnite.
Esports Insider says: This deal seems similar to others we’ve seen between organisations and car dealerships, they’re not typically the most awe-inspiring partnerships but they are indeed convenient for the organisation’s players. We’re interested to see the activations so we can better judge the impact of the collaboration.