Indian esports platform WinZO has partnered with Tencent Games to hold PUBG Mobile tournaments on its platform.
WinZO is a social micro-transaction gaming platform that allows players to invest and earn through playing games on mobile. The application’s main market is rural areas and small towns across India.
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The partnership with Tencent Games allows WinZO to present PUBG Mobile in 10 regional languages, catering to the diversity of the Indian audience. The company also said in its statement that it will host free-to-enter esports tournaments with prizes over £112,300 per month.
Paavan Nanda, Co-founder of WinZO, spoke on the partnership in a release: “Tencent India’s trust in WinZO is a testament to our unique vision and our distinctive strategy to develop a Netflix of Gaming. Together, we aspire to bring the best gaming experience to the mobile-first audience of Bharat.”
RELATED: NODWIN Gaming tapped to host PUBG Mobile esports in South Asia
Tencent is stepping up its game to establish a stronger foothold in the mobile gaming community of India. Earlier this month, NODWIN Gaming was tapped by Tencent to organise the PUBG Mobile Club Open and PUBG Mobile Pro League in South Asia.
PUBG Mobile is a leading mobile title and a prominent opportunity in mobile esports. Recently, Skyesports partnered with Good Gamer Corp and launched its Premier League tournament for PUBG Mobile.
Esports Insider says: The partnership between WinZO and Tencent opens plenty of opportunities to a new audience. It’s a unique collaboration as it helps promote PUBG to the multi-lingual and diverse culture of India. WinZO’s ability to reach niche areas of the country enables Tencent to present the popular game to villages and small towns, where non English-speaking audiences may show interest in the game.