European Masters finds springtime partners in AFFLELOU and AMD

21 April 2020


Riot Games has found partners for the European Masters‘ spring season in AFFLELOU Group and AMD.

AFFLELOU Group will act as the competition’s optical products and hearing aids partner, whereas AMD will serve as its graphic card and CPU partner.

European Masters Afflelou AMD
Image credit: European Masters

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Just last week, the Nevada Gaming Control Board approved wagers on the European Masters. The state’s licensed bookmakers can post and accept the following wager types: head to head, match winner, and overall winner.

Didier Pascual, President of AFFLELOU Group, spoke on the partnership in a release: “We are very proud to partner with European Masters, the championship which reveals the future eSport talents. Thanks to this partnership, Afflelou meets values such as innovation and performance. This is our second partnership on eSport, which demonstrates we are confident for its future. Moreover, as health vision experts, we’d like to insist on prevention for players but also for the fan community.”

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At the end of 2019, AFFLELOU Group became an official supplier of French organisation Team Vitality as part of a two-year deal. The partnership was made so AFFLELOU could raise awareness on the importance of eyesight in video games, targeting both casual and professional players.

Alban Dechelotte, Head of Partnership & Business Development EMEA at Riot Games, also commented on the deal with AFFLELOU Group: “We are delighted of Affelou’s confidence and of its communication for the young, innovated and European fans. We are just at the beginning of partnerships between esports and non-endemic brands, and we are proud to welcome Afflelou as pioneer partner of the European Masters.”

Esports Insider says: On effectively a global basis, League of Legends esports has proven to be a draw for brands – whether they had prior involvement in esports or otherwise. With that in mind, it’s not a huge surprise to see European Masters not be an exception to that observation.

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