ESL One Birmingham appoints SAP as analytics partner

ESL has appointed German software corporation SAP as the official analytics partner of ESL One Birmingham Online.

The partnership will see SAP provide insights into the Dota 2 event, using its technology to track the likes of win probabilities, item timings, and net worth progression graphs.

Image credit: ESL

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After providing analytics at ESL One Los Angeles Online earlier in 2020, SAP and ESL are aiming to enhance the overall viewing experience for Dota 2 fans across the world.

Stephan Schröder, SVP Global Brand Partnerships at ESL, discussed the partnership in a release: “We are excited to be expanding on our partnership with SAP. Together, and with the continuous development of these new technologies, we will make the next steps towards professionalizing esports even more.”

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SAP is no stranger to providing analytics for esports tournaments, having been the analytics partner of both Kuala Lumpur and Disneyland Paris Dota 2 Majors providing additional insights into the pick & ban phase of matches.

Milan Cerny, Director of Strategic Partnerships at SAP, added: “It is great to continuously work with ESL on improving and enhancing the live stream when it comes to interesting statistical insights. Together, we have digested the feedback we received from our previous collaborations and developed new types of overlays and graphics in order to make each game even more exciting and interesting to fans.”

Esports Insider says: SAP has been a longstanding partner of ESL’s Dota 2 events and it’s great to see it continue to provide deeper insights into matches to give fans an improved viewing experience, even when events are shifting to online play.

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