Online bookmaker Pinnacle has announced a partnership with Abios, a B2B provider of esports data and statistics.
The deal will see the Swedish data provider connect with Pinnacle in order to “facilitate further enhancements to the company’s renowned esports offering”, according to a release.
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Marco Blume, Trading Director for Pinnacle, gave additional context on the partnership: “A lot has changed at Pinnacle since we started trading esports over a decade ago. The industry is doing its best to catch up with odds for the biggest titles and major events now available at most bookmakers. However, there’s an important difference between simply offering odds and providing customers with a true esports betting experience. It’s no secret that we need data to continue to improve and we’re pleased to be able to take things to another level through our partnership with Abios.”
Founded in early 2013, Abios collects and distributes data and statistics for companies within the esports industry. Pinnacle will utilise the data provided by Abios to strengthen its product offering across an array of titles and a wide variety of markets.
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Oskar Fröberg, Founder and CEO of Abios, added: “With the continued growth of esports betting, an increase in demand for reliable and well-structured data has followed, especially among top tier clients around the world. It’s therefore a natural fit for Abios to partner with Pinnacle, one of the front runners and power-houses in esports betting.
“Given the long esports history and reliability of the Abios and Pinnacle product offerings, both having been first movers in our respective fields, this is just the first step in what will be a long and thriving partnership.”
Esports Insider says: Pinnacle has consistently been broadening the horizons of its offerings within the esports betting space. That growth looks set to continue after securing a partnership with one of the core data handlers within the industry.