Toronto Ultra adds Scuf Gaming as peripherals partner

OverActive Media’s Toronto Ultra franchise in the Call of Duty League has announced a new partnership with Scuf Gaming, maker of specialised controllers and related gear.

The deal makes Scuf Gaming the official controller and accessories partner of the Toronto Ultra, which is currently the only Canadian franchise in Activision Blizzard’s franchise league.

Toronto Ultra Scuf Gaming
Image credit: OverActive Media

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Chris Overholt, President and CEO of OverActive Media, commented in a release: “Scuf believes there is a better way to play and has built a reputation of pushing the boundaries through innovation, and we are proud to be partnering with such a quality endemic brand.”

As a result of the partnership, Scuf Gaming will release a custom Toronto Ultra controller for consumer sale. The company will also provide Ultra players with controllers, as well as support the team with marketing initiatives.

Scuf Gaming has a long history in the professional Call of Duty scene, and is an official partner of the Call of Duty League through the 2021 season. The company had also been a partner of the previous Call of Duty World League competitive system.

RELATED: Scuf Gaming partners with Caps Gaming and Wizards District Gaming

Earlier this month, Scuf Gaming announced a partnership with another Call of Duty League team, the Atlanta FaZe. Scuf Gaming is also the exclusive controller partner of the NBA 2K League, and partnered with Monumental Sports & Entertainment’s Wizards District Gaming and Caps Gaming teams in late May.

Duncan Ironmonger, Founder and CEO of Scuf Gaming, added: “Scuf has a long history of supporting the competitive Call of Duty scene by providing players with the controllers needed for them to perform at their best. The functional features of our controllers are advantageous for players to increase the dexterity of their hands. We’re excited to be backing the Toronto Ultra and the rest of the Call of Duty League.”

Esports Insider says: Scuf Gaming and Call of Duty esports are nearly synonymous at this point, so it’s really no surprise to see the specialty peripherals company rack up another team sponsorship in the Call of Duty League.