Allied Esports partners with Esports Entertainment Group for CS:GO Legend Series

Allied Esports has entered a deal with Esports Entertainment Group to launch the Counter-Strike: Global Offensive Legend Series.

The online event kicks off on August 31st and will include 12 European teams.

VIE.GG CSGO Legend Series Allied Esports
Credit: Allied Esports

RELATED: HyperX sponsors Allied Esports’ online tournaments

A total prize purse of €50,000 (44,831.72) will be distributed to the competing teams. The tournament will be produced by Allied Esports from its HyperX Esports Studio in Hamburg, Germany, but will take place online. Spectators will be able to bet on the matches through

Frank Ng, CEO of Allied Esports Entertainment, spoke on the deal in a release: “We believe that esports tournaments should not just be fun for participants, but also have the ability to help sponsors achieve their business goals, and our knowhow and portfolio of esports brands, arenas, mobile trucks and studios uniquely meet that need in today’s ecosystem.

“The Legend Series has been one of our most successful original tournament brands and we are thrilled to work with Esports Entertainment Group and the platform to add a wagering component that will introduce Allied Esports to new consumers and elevate the brand even further.”

[primis_video widget=”5183″]

RELATED: Allied Esports details “transformational” financial results for 2019

Allied Esports’ Legend Series was first launched in 2017 in an attempt to “expand the competitive ecosystem” for teams outside of the top flight of play. The CS:GO Legend Series is the sixth iteration of the series, though it’s the first to have a licensing partner and title sponsor.

Magnus Leppaniemi, Head of Esports at Esports Entertainment Group, added: “We’re excited to play a role in providing a platform for smaller teams to compete for prize money. While the largest esports teams earned tens of millions of dollars in prize money last year, there are hundreds of smaller teams that get excluded from the flagship competitions. The CS:GO Legend Series is our first effort at working to fill this void, and we look forward to getting involved in more events like this moving forward.”

Esports Insider says: This seems like a cool opportunity for teams that are looking for true competition with some real stakes; namely, a solid prize pool. This deal marks for the biggest edition of this series to date, even with online play typically being regarded as a lesser version of competition than when playing offline.

Subscribe to ESI on YouTube