Australia’s ORDER launches Series B funding round

Australian esports organisation ORDER has opened a Series B funding round in search of additional investment to help fuel future international growth.

The organisation originally planned to launch a Series B in 2021, but saw an opportunity to take advantage of increased activity around esports and gaming due to COVID-19.

ORDER Series B
Image credit: ORDER

RELATED: ORDER gears up with Logitech G partnership

Gerard Murphy, Founder of ORDER, commented in a release: “We’ve decided to accelerate our timeline by launching Series B funding now to implement our global expansion plans earlier. As an esports organisation we have the adaptability to stay at the forefront, developing and expanding on gaming and social media trends to a highly engaged market of consumers. Our research and experience indicate that now is the time to take the next step and we are excited by what the future holds.

“We’ve been inundated with people seeking to get involved in esports, and are fielding interest from a range of investors who have suddenly identified gaming as an investment priority.”

Founded in December 2017, ORDER allowed early fans to own a stake in the organisation via a crowdfunding campaign that launched in 2018. The company also launched a Series A funding round in 2018, which completed last year with a total of $1.4M AUD (about £775,000).

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RELATED: ORDER officially opens equity crowdfunding to fans

ORDER currently fields players and teams in Counter-Strike: Global Offensive, League of Legends, and Street Fighter V, and previously competed in games such as Rocket League and Overwatch. The organisation also recently hosted the first Oceanic VALORANT Open in partnership with Riot Games.

In March, ORDER announced a gaming peripherals alliance with Logitech G, adding the brand to a stable of partners that includes sports apparel giant Puma, hardware maker Alienware, and telecom Optus.

Esports Insider says: ORDER has made waves in the Australian esports scene, first via a unique crowdfunding campaign and more recently by attracting significant partners. With esports investment on the rise, this could be an intriguing opportunity to buy into an organisation that has global ambitions.

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