Advertising technology platform Venatus has entered a commercial partnership with international esports television channel GINX Esports TV.
The deal will see Venatus monetise GINX Esports TV’s online platform and offer sponsorship and content opportunities with in-house production unit GINX Esports Studios.
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GINX Esports TV is said to be available in over 45 million homes through partnerships such as those with Zapping TV and M7 Group which expand its presence into Latin America and Asia, respectively.
Michiel Bakker, CEO of GINX Esports, discussed the partnership in a release: “Having experienced exponential growth with the GINX TV esports platform over the past 6 months, targeting 7.5 million pageviews by the end of the year, we have found in Venatus an industry-leading partner.
“Venatus can not only represent our commercial inventory in the market, but also weave together the insatiable demand for esports and gaming content, with Ginx’s in-house production capabilities to deliver innovative brand solutions to advertisers that make for great viewing by Ginx’s increasingly engaged community and beyond. This, in turn, will allow us to enhance the feature-set of the platform to make it more appealing for our users.”
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GINX Esports TV is the second esports-focused company with a content publication to enter such a deal with Venatus. In March, the technology platform partnered with Gfinity to sell advertising space on its online platforms.
Rob Gay, CEO of Venatus, also spoke on the arrangement: “We are delighted to be working with GINX Esports across their GINX Esports Online and GINX Esports TV platforms. GINX Esports has been curating esports content for over a decade, producing brand-safe engaging content for their loyal fanbase. The growth that GINX Esports has experienced over the last year is testament to the quality of their content, and we look forward to working with them to create bespoke opportunities for brands looking to tap into this vibrant esports audience.”
Esports Insider says: Monetisation in online media has been tough for quite some time, so appointing Venatus will undoubtedly be a big source of hope and trust for GINX Esports TV. This also signals that perhaps it’s beginning to increase its focus on its publication.