North American audio equipment manufacturer Bose has become the official headset partner of all League of Legends esports global events.
Starting at the upcoming World Championship, Bose will provide headsets for each global event, including the Mid-Season Invitational and the All-Star Event.
The deal coincides with the release of Bose’s first headset designed for gaming. The headsets will be used by all players, camera talent, referees, and production crew at the 2020 World Championship – beginning on September 25th in Shanghai.
Naz Aletaha, Head of Global Esports Partnerships and Business Development at Riot Games, spoke on the partnership: “Bose has been an industry leader in audio technology and innovation for decades, and we’re thrilled to partner with them to both level up the pro player experience across LoL Esports and our global events while also providing an even richer audio connection to our fans.”
Along with providing its headset for all global events, Bose will launch a series of content named “Sounds of The Game” which explores the importance of sound in competitive League of Legends. This isn’t Bose’s first move in the esports market. In 2018, the headset brand became the headphone sponsor of the Boston Uprising and, in 2019, it became a sponsor of the Madden NFL 19 Championship Series.
Pat Lacriox, Head of Global Brand and Marketing Activation at Bose, also commented on the deal: “Bose is excited to enter the Esports space by supporting LoL Global Events and its competitors, while also introducing our first-ever gaming headset to the market. The relationship between Bose and Riot is a natural fit – both companies take pride in leading with technology and innovation, and putting the customer first.”
Esports Insider says: There’s no better platform to launch and promote a new product than one of the most-watched esports events of the year. Bose is new in a highly-competitive peripherals market and by joining forces with Riot Games, it could give them the edge over its competitors.