North American organisation Panda Global has hired Terrence Turner, Justin Wharton, and Aya Peters to take over its merchandising initiatives.
The trio will be spearheaded by lead merchandising strategist Turner, who has a wealth of experience from working for the likes of Disney Parks and Cirque Du Soleil.
Wharton has previously worked with the organisation, designing a limited-edition merchandise range along with collaborating with Team Liquid and its Rivals of Aether team. Peters previously worked with the likes of MGM Resorts and Planet Hollywood on marketing campaigns.
Turner expressed his excitement about joining the organisation in a release: “I am both thrilled and excited to join Panda Global with Alan, David, Aya, Justin and the whole team. The chance to align my passions for merchandising, sports and entertainment and helping to extend the Panda brand is an incredible opportunity. Being new to esports, I’m looking forward to meeting and learning from the entire organization!”
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Newly-recruited merchandising coordinator, Peters, also commented: “I’m happy to collaborate with the team at Panda Global as a Marketing Coordinator during an exciting time of the company’s growth. As a Smash competitor, I’ve always looked to Panda Global as a driving force of good in the community, and it’s a dream come true to leverage my marketing expertise with my love of esports to help further the brand as they continue to grow.
“I want to help build a community that people will be proud to be a part of, and it’s hard not to be excited about the future. I can’t wait to show everyone what Panda Global is capable of!”
Esports Insider says: Armed with a wealth of experience in both merchandising and marketing, the new recruits to organisation’s merchandising team will undoubtedly be expected to really bolster that arm of the business – which is especially important in a year where esports has been hampered in many aspects.