Esports betting comparison and affiliate platform Winners.net has entered a partnership with British online gambling company bet365.
The deal will see bet365 feature on the WIN.gg-owned website as an affiliate.
Winners.net launched in July in an effort to compile all of the bookmakers offering esports markets, allowing users to identify and compare betting options. It launched with the likes of Points Bet and MGM on board.
Dima Gulipe, Product Manager for Winners.net, spoke on the deal: “Bet365 is one of the leading names in the online gambling industry. Having the chance to work with them is a real privilege and I’m really excited to announce our collaboration.”
The deal is said to provide a boost in traffic for bet365, with Winners.net enhancing its offering and value proposition for prospective users in return. The affiliate platform recently partnered with ROAR Digital and was approved for an affiliate licence in New Jersey.
Gareth Kennedy, New Business Development Manager for bet365, also commented: “Bet365 Affiliates are happy to onboard Winners.net as a strategic partner for their global database of premium marketing partners and esports portfolio.”
Disclaimer: This is a sponsored piece from Winners.net