Manchester City star Sergio Aguero launches KRU Esports

20 October 2020


Manchester City star striker Sergio Aguero has founded his own esports organisation with the launch of KRÜ Esports.

Sergio Aguero, who has been named as the organisation’s CEO and founder, has recently become a prominent Twitch streamer in 2020, following his lengthy time out from an injury earlier this year.

Credit: KRÜ Esports

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In KRÜ Esports’ reveal trailer, Aguero himself features heavily with titles such as League of Legends, Fortnite, Rocket League and FIFA featured throughout. 

The reveal trailer also highlights the different continents, eluding to the new organisation having bases in South America (Argentina), North America and Europe (Barcelona). 

Sergio Aguero isn’t the only professional footballer to get involved in esports, as Chelsea defender Cesar Azpilicueta, Tottenham forward Gareth Bale, and former England midfielder David Beckham have all jumped into the world of esports in the recent years.

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KRÜ Esports’ website describes the new organisation as “a work family passionate about video games, not only with our players and content creators, but with all the staff and the community that we will build.”

“We want to add to the esports scene with our imprint. Not only from the professional, sports and commercial aspects but also in destigmatizing the socio-cultural vision that is usually had in relation to video games.”

“With a company incorporated in Argentina and another in Barcelona, KRÜ will seek to be a bridge between the different regions, motivating to have no ceiling in terms of the goals that each one sets for himself.”

There is currently a timer on the homepage of KRÜ Esports, signalling that more information on the organisation’s future is still to come.

Esports Insider Says: This is fantastic news for the world of esports as a massive name in Sergio Aguero founds his own organisation. This will drum up a lot of interest not only in Argentina, but worldwide due to his popularity in the Premier League with Manchester City. We look forward to seeing how KRÜ Esports evolves over time.

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