Sector Six Apparel enters into European market

21 October 2020


Esports merchandiser Sector Six Apparel has been established in the European market after forming a wholly-owned subsidiary, based in the UK. 

The subsidiary, called Sector Six Apparel, Ltd, will allow the firm to provide European customers with its suite of products and services across the continent. This includes allowing European distribution and providing the option to operate business transactions in Euros and Sterling.

Credit: Sector Six Apparel

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Josh Whatley, the co-founder of Sector Six Apparel, commented in a release: “We’ve spent the last 4 years finding our voice in this industry.

“We don’t want to be the Nike or Adidas of esports, we want to be the Sector Six of esports. We are excited to open up our European production and fulfilment and give the region quality product and service with less hassle.”

Since being formed in 2016, Sector Six Apparel quickly discovered a niche in the amateur and collegiate esports merchandising market. The firm offers a variety of product choices, ranging from jerseys to hats, whilst also providing ecommerce services.

Two years ago Sector Six Apparel was acquired by esports retail and merchandise firm, We Are Nations. Following the purchase of the firm, the goal was to eventually expand Sector Six Apparel into the European market.  

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Regarding the new subsidiary, Patrick Mahoney, CEO of We Are Nations, added: “I’m excited that Josh and Zack are now able to expand their reach. Their hard work and the products and services that they have created certainly deserve to be scaled.

“My second ever esports event was an amateur Call Of Duty event. It was clear that those teams came to play hard and represent, and they looked good and proud to be doing it.  I’m happy to be part of this culture through Sector Six – it’s the literal backbone of our industry.”

Esports Insider says: Sector Six Apparel’s move into Europe continues to highlight the growth of amateur and grassroots esports in the continent. It will be intriguing to see how the company fairs in a different environment and if it can replicate its success in the US. Nevertheless, the move will undoubtedly benefit smaller European organisations.

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