Immortals renews SoCal Toyota Dealers partnership to deliver collegiate tournament

03 November 2020


North-American organisation Immortals Gaming Club has renewed its partnership with Southern California Toyota Dealers, as the entities collaborate to launch its second League of Legends collegiate competition, The IMT University FALL Showdown.

Both firms teamed up in May this year to create the first IMT University Showdown presented by @ToyotaSoCal, with eight collegiate esports teams competing for donations towards their schools’ esports programmes.

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According to the press release, The IMT University FALL Showdown presented by @ToyotaSoCal is scheduled to take place over two weekends on November 7th and November 14th, with the competition now featuring 12 schools.

Jon Tuck, CCO of Immortals Gaming Club commented: “IGC is excited to renew its partnership with SoCal Toyota for the IMT Fall Showdown. Coming off of the huge success of our tournament in May we look forward to bringing an even bigger platform to life in November. 

“Given the realities of COVID, this tournament will provide a rare and necessary competitive opportunity for 12 university teams. It is a great way for fans of Toyota and gaming to connect, root for their teams and have a blast.”

Alongside the competition, Immortals’ League of Legends team will also be competing with individuals from some of the schools in an ARAM 2 v 2 exhibition tournament. The entire IMT University FALL Showdown is expected to be streamed on the organisation’s Twitch stream, similarly to its inaugural event.

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Cliff Cummings, President of the Southern California Toyota Dealers Association added: “We were blown away with the engagement and success of the first Showdown. So naturally, It was a no-brainer to bring it back. People are looking for new ways to stay engaged and interact with one another right now, and because of that, we can’t wait to show both fans and competitors what’s in store for them, this time around”

Esports Insider says: The IMT Fall Showdown is one of many events which have been accruing throughout the year in an attempt to boost collegiate esports in the US. With a heavy emphasis recently being put on curating talent the competition will help some schools fund its esports programmes which will only benefit the ecosystem as a whole.

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