North American organisation Team Liquid has appointed Mike Milanov as its new Chief Business Development Officer (CBDO).
Milanov joined Team Liquid in October 2015 as the team’s Director of Operations and served as the Chief Operating Officer prior to this most recent promotion. In his new role as CBDO, Milanov will focus on ‘innovative and bold initiatives to further Liquid’s impact in the industry.’
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“Five years ago, I proudly joined Liquid as Director of [Operations] and then COO.” Milanov said in a statement. “We’ve opened two [headquarters], signed multiple long-term partners, surpassed 100 top-tier professional athletes and 200 dedicated staff members, and of course, continue to cultivate an unmatched fanbase.”
Prior to joining the ranks at Team Liquid, Milanov spent two years at live-streaming platform AZUBU as its Esports Manager and several years as a professional World of Warcraft player.
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The news arrives hot on the heels of the organisation’s partnership with Japanese-inspired lifestyle brand tokidoki to launch a new apparel line. In the last several months, Team Liquid has renewed its partnership with Marvel Entertainment, opened the Alienware Training Facility in Utrecht, and partnered with social media analytics firm Zoomph.
Esports Insider says: From Milanov’s track record with Team Liquid it’s clear he’s an incredibly valuable asset to the organisation. In addition to cultivating a number of key partnerships, Milanov is additionally known for being the ‘flyest’ executive in esports, according to Kulture Hub.