Florida-based esports organisation Misfits Gaming Group (MGG) has announced it will be joining ESPAT TV’s Creative Collective.
As a result of the partnership, MGG will lend Creative Collective its media representation rights across all properties for streaming services and distribution.
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Dante Simpson, CEO and co-founder of ESPAT TV, spoke on the partnership in a release: “The opportunity to partner with such a respected organisation, which truly aligns with our brand vision, has been a pleasure.
“Working with the Misfits Gaming Group, aligned with the ESPAT TV Creative Collective, to redefine and amplify the fan’s content experience has amazing implications for the future of gaming, esports and entertainment. Our expanded relationship will offer no shortage of opportunities to get closer to the gamers, the team and the titles.”
ESPAT TV‘s Creative Collective consists of a great number of content creators, filmmakers, producers, marketing specialists and media production companies, such as PRG, Esports Locker, Unbridled Media, TikTok-focused agency Movers & Shakers, and the Ridley Scott Creative Group. MGG is the first esports organisation to join ESPAT TV’s Creative Collective.
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According to the release, by partnering with companies such as ESPAT TV, MGG aims to ‘assist in the continued growth of the industry as a whole’.
“While their focus remains on the gaming and esports industry, ESPAT TV‘s influence and prominence spans much further, and that’s why we are extremely proud to call them a partner,” shared Ben Spoont, CEO and co-founder of Misfits Gaming Group.
“Their distribution is second-to-none and collectively, we look forward to continuing to push the industry forward by reaching new audiences, and creating content that esports fans are excited to watch.”
Esports Insider says: Mixing such an influential esports organisation with a variety of creators and production companies could potentially bring new, innovative ways of merging esports with the entertainment industry. It’s a significant partnership and it will be interesting to watch what kind of content will come out of it.