French esports organisation Team Vitality has announced a new partnership with gym equipment company Incept.
As a result of the partnership, Incept will equip Team Vitality’s performance centre in France with its gym machines. Moreover, the health and fitness firm has been named the organisation’s official equipment supplier.
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Some of the equipment that will be integrated into Team Vitality’s performance centre include wattbikes, CONCEPT2 equipment — RowErg, BikeErg and SkiErg — as well as additional fitness equipment.
The organisation’s performance centre, titled V.Performance, is situated at the Stade de France and is available for all of the organisation’s teams.
According to the press release, Team Vitality’s Rocket League, CS:GO and Fortnite teams will be some of the main beneficiaries of the new partnership. This is especially beneficial to its Fortnite team, members of which are residents of the Stade de France.
In total, the equipment will be available to over 40 professional players within the organisation. The partnership continues to support Team Vitality’s ethos of helping players maintain physical and mental well-being, as well as achieving tangible successes.
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Incept joins Team Vitality’s ever-growing list of commercial partners. These include the likes of Orange, adidas, Corsair and Afflelou, to name a few. Last week Team Vitality also struck an agreement with Aldi France, which saw the retail franchise enter the esports sector for the first time.
Alongside its CS:GO, Fortnite and Rocket League teams, the French organisation is also represented in League of Legends, FIFA and Rainbow Six Siege among others.
Esports Insider says: Team Vitality’s partnership with Incept continues to highlight the growing importance of health, wellbeing and fitness in the esports ecosystem. With every new partnership tying fitness and gaming together, the stigma of esports being an unhealthy practice continues to be dismantled.