Swedish esports organisation Alliance has announced a commercial partnership with sponsorship and audience analytics firm Cavea.
As a result of the partnership, Alliance has been provided with Cavea’s AI-powered media valuation and social media monitoring tool.
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According to the press release, the tool will be used for ‘sponsorship accountability and monitoring’ as the organisation looks to offer ‘transparency’ to ‘current and future sponsors and partners’.
Kelly Ong, Alliance’s Chief Strategy Officer, commented: “Alliance is very glad to start working with Cavea after a comprehensive test run. Together with Cavea we will be able to provide transparency to our current and future sponsors and partners. Being accountable and transparent is a core value in Alliance partnerships team hence we value data and statistics very much.
“We chose Cavea because Cavea is planning to be an esports-focused analytics platform, we find that exciting in comparison to boarding with other traditional analytic services out there. We will also be working closely with the amazing Cavea team to develop the product as we continue evolving as an analytics company focused on esports.”
Last year, Cavea partnered with a range of esports organisations. This included the likes of Talon Esports, Astralis Group and Fnatic all striking commercial agreements with the Danish tech company. In January 2021, the firm raised €1m (~£902,361) from new and existing investors.
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RELATED: Talon Esports enlists Cavea for audience and sponsorship analytics
On the new partnership, Mircea Gabriel Eftemie, the Co-founder & CEO of Cavea, added: “Alliance is an esports organisation whose mission is a perfect match for ours. We will help them achieve their goal of creating a lasting esports legacy that supports esports experiences across the globe, by supplying them with a powerful data tool, that helps them be more data strategic.”
Esports Insider says: Cavea continues to add to its ever-growing list of partners with Alliance becoming the latest esports organisation to utilise its analytics platform. Given the fact that the partnership looks to enhance Alliance’s relationship with sponsors, it’ll be interesting to see what effect the platform will have on the organisation’s commercial portfolio.