London-based esports organisation Fnatic has extended its existing partnership with PC manufacturer PCSpecialist.
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Per the agreement, PCSpecialist will continue to provide Fnatic with custom gaming PCs for the organisation’s European-based teams, which includes its League of Legends, Counter-Strike: Global Offensive, Fortnite, and VALORANT rosters. The pair will additionally co-produce content featuring Fnatic’s professional players and creator talent.
Patrik Sättermon, Chief Gaming Officer at Fnatic, commented on the partnership in a release: “Throughout 2020 PCSpecialist have demonstrated why they’re the perfect Gaming PC partner for Fnatic by providing our teams with the equipment they need to practice and compete online.
“Their ability to understand the hardware requirements of our players to perform at the highest level is unparalleled, and we’re extremely excited to see the latest version of the Official Fnatic Gaming PC powering our teams throughout 2021.”
In collaboration with AMD, PCSpecialist has also created an official Fnatic gaming PC which will be used by its players and staff at the organisation’s European facilities. The Fnatic gaming PC is available for purchase online on the manufacturer’s website.
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John Medley, Commercial Manager at PCSpecialist added: “We’re incredibly excited to be partnering with Fnatic for another year. Not only does this give PCSpecialist the chance to power Fnatic’s pro teams in their drive for success throughout 2021, but it also gives us the opportunity to continue engaging with some of the most passionate people we know; Fnatic’s fans.”
Earlier this year, Fnatic reinstated its partnership with online gaming entertainment service Letou and also reached a multi-year agreement with beef jerky snack brand Jack Links.
Esports Insider says: PCSpecialist’s renewal with Fnatic is a show of good faith for the organisation and its value proposition to the manufacturer. Co-branded products and merchandise are a great way to engage a team’s fan base and offer something unique.