PSV Esports, the competitive gaming division of Dutch football club PSV, has announced a partnership with electronics manufacturer Philips Monitors to support its FIFA esports and League of Legends roster.
According to a translation of the Dutch press release, Phillips Monitors will supply PSV’s esports athletes with its products for tournaments, league play, individual training at home, and to record live streams.
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Philips’ monitors will also be installed in the newly opened PSV Esports Room, which is located next to the football club’s FANstore in the Philips Stadium in Eindhoven, the Netherlands.
The PSV Esports Room is expected to provide supporters with access to the club’s esports athletes. Moreover, fans will be able to follow clinics and play games themselves. PSV’s esports players will also train in the room and participate in online tournaments.
The football club, which was founded by Philips employees in 1913, has cited that the partnership is set to last for one season at a minimum.
“We are very pleased with Philips Monitors as a new partner of PSV Esports,” said Frans Janssen, Commercial Director of PSV. “Philips runs like a thread through the club and that is why we are delighted to welcome them as official esports supplier to our virtual football branch. PSV Esports once again has a great and innovative partner from the Brainport region.”
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Esports Insider says: A partnership between Philips and PSV Esports should come as no surprise to anyone. The deal allows Philips to invest further in the club’s esports initiatives, with the firm’s products and technologies kitting out its players and the new esports room. The company’s special relationship with the sports club also gives them a huge advantage for marketing.