Insurance and financial company State Farm has partnered with the streaming platform Twitch to become an official marketing partner of Twitch Rivals North America.
The multi-year deal will see State Farm collaborate on a range of activations for the series, one of which is an unnamed event hosted by the insurance company. The event is scheduled to take place later in the year.
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Twitch Rivals is a series of events pitting leading streamers against one another across a range of titles. State Farm was one of the primary sponsors of Twitch Rivals’ inaugural Pummel Party stream last week.
State Farm and Twitch have also announced the ‘State Farm Spotlight’, a broadcast integration that will see hosts and casters analyse gameplay and strategies. According to the release, the activation will look to focus on game tactics, maneuvres, and team configuration. In addition, State Farm has also been named the official insurance provider for Twitch Rivals North America.
Prior to its Twitch Rivals partnership, State Farm collaborated with the streaming platform for the Twitch Rivals Streamer Bowl II in February 2021 and has streamed charity events, among other activations.
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Twitch Rivals North America’s latest partner joins the event’s growing list of well-known sponsors. These include the likes of Samsung, Doritos, Old Spice, Dunkin’, and Verizon, to name a few.
Esports Insider says: It’s not unusual to see State Farm broaden its presence in esports and gaming, considering that the company is steadily increasing its sponsorship endeavours in League of Legends, and even sponsoring streamers such as DrLupo. The announcement also sees Twitch Rivals continue to create an incredibly impressive portfolio of well known non-endemic brands.