VIE.bet, the esports wagering platform owned and operated by Esports Entertainment Group (EEG), has been named the exclusive betting partner of CS:GO event cs_summit 8.
The partnership will see VIE.bet offer live odds and special promotions throughout the tournament.
Organised by the California-based esports production company Beyond the Summit, cs_summit 8 will serve as the eighth edition of its CS:GO event series and takes place online between May 14th-30th. The tournament will be broadcasted live in both Portuguese and English.
VIE.bet Director Bux Syed commented on the partnership in an announcement: “The Summit, produced by BTS, has always been an event that is exciting and entertaining across all esports communities. Whether its CS:GO, Dota 2 or Smash Bros., the uniqueness of this event catches viewers from all over the world. My team and I are very excited to partner with BTS for this event.”
The esports betting platform is arguably most known for obtaining naming rights to Dignitas’ CS:GO team in August of last year. Just last month, VIE.bet made a push into Latin America through two marketing-focused agreements with Movistar Liga Pro Gaming league and Infamous Gaming.
As for VIE.bet’s parent company EEG, the firm has topped news cycles with its torrent of traditional sports partnerships as of late. This includes agreements with the Denver Broncos, Kraft Sports, Baltimore Ravens, and the LA Kings and Galaxy, among others.
Esports Insider says: The landscape of esports betting operators can be crowded, and to break through the clutter companies are having to generate quite a bit of noise. For VIE.bet, its streamline of partnerships and deals shows an aggressive push into making its brand a household name in this sector, and we anticipate there will be more to come.