Esports bookmaker launches traditional sports betting product

Online esports bookmaker has announced the launch of its traditional sports betting product.  

Alongside’s slate of esports titles, which includes League of Legends and Counter-Strike: Global Offensive, the bookmaker’s new traditional sports betting option allows users to bet on popular sports such as football, American football, and basketball.

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At launch, Winners’ traditional sports betting options already feature 40 sports titles and over 200 popular sporting events for both pre-match and live betting. Customers will be able to use to place bets on major sporting events and traditional sports teams. COO Savak Limbuwala, commented: “Although we remain an esports-focused brand, we fully understand that many of our customers also enjoy more traditional sports as well.

“In order to deliver on our aim to provide an unrivalled user experience, we are completing our product set with traditional sports betting after having launched with esports and recently having added casino games as well.” 

The bookmaker revealed that its traditional sports betting product took almost a year to put together. Winners also announced that its team will continue to improve and iterate on features for its traditional sports betting product.

With regards to future features, has cited that it will lean heavily on customer feedback to decide its next steps.

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According to the release, Winners’ product integration is part of the sportsbook’s goal to provide customers with a service they want rather than ‘what any corporate entity thinks bettors should have’. As such, customers will be given opportunities to provide feedback and suggestions that will look to ‘shape’ 

Limbuwala added: “It is very rewarding to reach this initial launch milestone and while we are all very pleased with what we’ve built here, there is so much more to come, and we look forward to users taking this journey with us.” is one of four main products offered by parent company WIN. The other three include esports betting comparison and affiliate platform, esports media platform, and the Winners League a competitive league structure.

As a result of the new product integration, covers esports, sports and casino games as the bookmaker looks to provide customers with a range of services. 

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