Event organiser and tournament platform FACEIT has announced a partnership with New York-based coffee brand Death Wish Coffee.
The partnership, exclusively benefiting US-based Counter-Strike: Global Offensive players, will offer a series of campaign activations for FACEIT users to participate in. This includes missions, community nights, and sweepstakes to potentially win a year’s worth of free Death Wish Coffee.
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The collaboration marks the coffee brand’s initial foray into the esports space.
Michele Attisani Co-Founder and CBO of FACEIT commented on the partnership in a release: “Death Wish Coffee has a fantastic brand identity and mission that we feel aligns with our own values. Their approach naturally resonates with competitive gaming which can be high octane, energetic and fun. Most importantly their products don’t include chemicals.
“Our community competes together for hours at a time so it’s important that whatever they are picking up to eat or drink is as natural as possible.”
FACEIT houses a competitive gaming community that claims to amass 20m users each month, according to a release. The partnership will aim to connect this community to Death Wish Coffee and offer a product which is ‘designed to boost energy levels and enhance performance’.
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Jeff Ayers, Digital Media and Broadcasting at Death Wish Coffee added: “We want to fuel people’s passions from the moment they wake up and throughout the day, which is why we have chosen to partner with FACEIT, who have a strong community keen to improve their gaming performance.”
Esports Insider says: Caffeine products have been a hot market in the esports industry as a supplement to sustain performance in gaming. As a brand looking to break into this bustling market, FACEIT should prove to be a valuable partner in reaching this target audience.