Indian esports platform The Esports Club (TEC) has announced a partnership with streamer management platform Streamcoi.
As a result of the partnership, TEC will utilise Steamcoi’s solutions to automate streamer branding management and help monetise live streaming for its partners.
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Ishaan Arya, Co-founder, The Esports Club, commented: “Consulting and marketing services is a major vertical for us. We specialise in creating long term partnerships that are in the interest of both, our brand partners and of course the content creators.
“We work only with a hand-picked roster of streamers to ensure we can drive the most value to our partners and we’re always looking at creating exciting new campaigns. The partnership with Streamcoi helps ensure we can continue to innovate and drive unparalleled value to partners throughout 2021.”
According to the release, TEC’s network currently consists of nearly 20 streamers, ranging from esports athletes to content creators. The platform provides companies with the opportunity to connect with its network of streamers to help ‘amplify brand visibility’.
Alongside its streamer portfolio, TEC hosts tournaments across a variety of esports titles including VALORANT, CS: GO, and Call of Duty: Mobile, among others.
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This partnership also is expected to bring added engagement opportunities for TEC, such as providing partners with ‘brand and product messaging’ on daily livestreams to help with visibility and company campaigns.
Jakub Janaszek, Brand Manager, Streamcoi, added: “Promoting brands in esports and gaming is becoming one of the most effective ways to reach young audiences worldwide.
“However, this would be hardly implemented without automatisation of content, data, and streamer management. I am very happy that they trusted Streamcoi and decided to introduce innovative solutions for their partners.”
Esports Insider says: Finding unique ways to amplify revenue streams in esports and streaming is becoming more and more of a necessity. The Esports Club has picked a reputable partner in Streamcoi, with the streamer management platform already working with the likes of BIG and G2 Esports.