Spanish esports organisation Vodafone Giants has rebranded in a bid to expand the brand across a number of verticals.
The rebrand, which sees the organisation adopt a new logo, was undertaken by illustrator Alex Trochut, who has created campaigns for the likes of Coca-Cola and Nike.
This is the third time the organisation has rebranded its logo since it was founded back in 2008. The previous rebrand took place in 2018, coinciding with Giants’ agreement with multinational telecommunications company Vodafone.
José R. Díaz, CEO of Vodafone Giants, spoke on the rebranding in a release: “When something changes in you, when everything changes around you, you have to do something. You have to show your evolution. We have matured all these years and, although our spirit remains unchanged, we wanted to show this growth to the world.
“It was time to renew ourselves and face the future with the same ambition and optimism that characterises us. This redesign will help us to grow further, to connect with millions of fans around the world. Fans that make up ‘The International Winners Club’ and that’s why we wear them on our new skin.
According to the release, the rebrand will help the organisation become ‘versatile and applicable in any industry’, mentioning fashion, entertainment, technology, leisure, and communication as potential areas for expansion. To promote the rebrand, Giants recruited the services of production company Teatro Soho Televisión to create an advertising campaign.
Esports Insider says: As Giants Gaming looks forward to potential areas of expansion, having a brand and logo that can be applied across a number of industries will certainly help. We look forward to seeing how the organisation expands over the rest of the year.