North American esports organisation Envy Gaming has announced two new partnerships with insurance brand USAA and internet commerce retailer ProFlowers.
According to the release, both brands will create activations with Envy Gaming. Moreover, the new partners will be integrated into Envy’s content, promotions, or future live events.
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USAA is an insurance, banking, and investment company founded in 1922 in the United States, catering to members of the United States military. The firm is also one of the partners of the Call of Duty League. ProFlowers, on the other hand, is an internet store specialising in providing resources, tools, and infrastructure for florists.
ProFlowers will offer a special discount on a selection of arrangements, in collaboration with Twitch streamers from Envy Gaming’s roster.
Shay Butler, Vice president of sales at Envy Gaming, commented: “We’re always pleased to bring on partners that have an authentic passion for what we’re building in esports and that appreciate the power of gaming as a cultural force. ProFlowers and USAA, each in their own unique way, are strong brands that speak to today’s digital-first consumers. We’re proud to add them to the Envy family.”
The two companies join the likes of CORSAIR, Acer Predator, GameStop, Elgato, SCUF Gaming, among others as Envy Gaming partners.
Esports Insider says: Due to its strong presence in the Call of Duty scene, USAA is a logical partner for Envy Gaming. ProFlowers, on the other hand, is a prominent figure in the industry and there is no doubt that both Envy Gaming and ProFlowers will benefit from this interesting cooperation.