Esports tournament organiser BLAST has teamed up with ecommerce company Amazon and streaming service Twitch.
According to the release, the partnership will look to provide a better viewing experience for the tournament organiser’s upcoming BLAST Titans Apex Legends event.
Twitch and BLAST will collaborate on ‘unique features’ such as Twitch chat and ‘Drops’ that will reward fans tuning in and watching the second weekend’s Arenas Mode.
Amazon will be featured during the match predictions segment of the broadcast. Moreover, the ecommerce brand will be integrated into social media activations. The release also stated that BLAST and Amazon will work with influencers to engage the Apex Legends community.
Set to be played this week, the inaugural edition of BLAST Titans will feature a total of 40 European teams. The prize pool of the event is €40,000 (∼£34,318). As a part of the deal, the event will be broadcasted solely on Twitch.
Leo Matlock, VP of Commercial at BLAST: “BLAST Titans is our first venture into the fast-growing game of Apex Legends and we’re thrilled to have two premium brands on board in Twitch and Amazon, this collaboration will help elevate the viewer experience for fans by integrating and capitalising on their leading channels.”
Alongside Amazon and Twitch, BLAST has teamed up with hardware manufacturer Western Digital to support the event through its WD_BLACK gaming brand.
Esports Insider says: Although it’s a last-minute announcement, Twitch and Amazon will surely bolster BLAST Titans. It’s important to note that this event that could decide how BLAST approaches further Apex Legends endeavours.