Free Fire tournament CPN (Copa Nobru) has announced fast-food chain Burger King as its latest sponsor.
According to the release, Burger King will gain a brand presence during broadcasts and will promote the company’s rewards programme, Clube BK. In addition, the fast-food chain is expected to provide special burger promotions throughout the tournament.
CPN was created by Bruno ‘Nobru’ Góes, the CEO and Co-founder of Brazilian esports organisation Fluxo, in 2020. Since its inception, the tournament has secured sponsorships with the likes of Domino’s Pizza, and Coca-Cola.
Regarding the partnership, Nobru commented: “Take a look squad, now BK is sponsoring CPN!
“I always loved the brand and today I have it by my side. Now hold on to me guys, because besides the several quality ‘capas’ (slang in the Free Fire community for headshots), we will enjoy the broadcast by having the best burger in the world”.
The fourth edition of CPN, which officially commenced on July 27th, will include a BRL$50,000 (£6964,99) prize pool. Besides featuring some of the best teams within Free Fire’s ecosystem, this season will also include community teams that can participate in the tournament.
Juliana Cury, Brand Director at Burger King Brasil, commented: “Our partnership with CPN is an incredible opportunity to insert BK in a universe as exciting as that of games. Our goal is to ensure even more support for this community that has increasingly created and diversified the culture and behaviour of people from different ages.”
Esports Insider says: Nobru is a phenomenon in Brazi. He has used his influence to help develop Free Fire’s ecosystem into a place where the community can grasp the attention of notable brands. Securing a partnership with Burger King highlights how far the Free Fire scene has come, from a commercial standpoint, in such a short time.