Brazilian organisation LOUD announced a strategic partnership with B2W Digital‘s ecommerce retail store Submarino.
LOUD will launch a Submarino partner store offering products selected by influencers and professional players of the organisation. In addition to the store, players will find LOUD licensed products on the Submarino marketplace such as clothing and paper notebooks.
The sponsorship launches with a campaign dubbed #SUBDALOUD, a wordplay between ‘subscribed’, ‘Submarino’ and ‘LOUD’. Members of the organisation’s content creators and professional teams become ambassadors for the brand. Per a release, these ambassadors will include Milena ‘Miih’ Esquierdo, Bianca ‘Thaiga’ Lula, Pedro ‘Brabox’ Lima, and Gilson ‘GS’ Santos.
Bruno ‘Playhard’ Bittencourt, CEO and co-founder of LOUD commented: “Submarino is the ideal partner for LOUD, as we combine their e-commerce experience and our expertise in reaching Generation Z. This solution provides a strong partnership that directly adds value to our fans and consumers across multiple industries, starting with games.”
Vitor Monte, Head of Marketing at Submarino added: “The game and tech universes are in Submarino’s DNA and the investment in these areas brings even more relevance to the brand, through actions with content and languages aligned with these communities, which are so engaged.
“In addition, with LOUD’s partner store in Submarino, we are going to add exclusive launches to the curation of products by those who know the most about this subject and provide differentiated shopping experiences for customers. We are very happy and excited about this partnership, which reinforces our position of being a reference in the world of games and technology.
Esports Insider says: LOUD continues to grow exponentially in numbers and solidifies the power of its brand through partnership such as Submarino. The partnership fits nicely with LOUD’s newfound fashion plans, as well. Now with Twitch, Itaú, Submarino, Fusion and others, LOUD is expanding its reach beyond that of games and content creation.