OverActive Media, the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has expanded its partnership with Canadian multinational banking and financial services company Toronto-Dominion Bank (TD Bank).
As a result, the deal will see TD Bank become a sponsor of the company’s Call of Duty League franchise Toronto Ultra. The bank will also continue to sponsor Toronto Defiant, OverActive Media’s Overwatch League franchise
Alongside sponsoring Defiant and Ultra, TD Bank has secured a naming rights deal for OverActive Media’s ‘Player Lounge’ which is located within the company’s 15,000 square-foot facility in Liberty Village, Toronto.
TD Bank’s logo will also be integrated into Call of Duty League broadcasts when the Ultra plays its matches.
Tyler Keenan, Vice President of Global Partnerships at OverActive Media, commented on the deal in a release: “This is another big day for our organization. The core of our business thesis is that pro-esports franchises are the way forward in our industry.
“We are building a world-leading sports, media, and entertainment company for the new generation of sports fans and a partnership with a premium brand like TD further validates our vision of working alongside industry leaders to revolutionise the esports experience for fans globally.”
TD Bank becomes Toronto Ultra’s fifth sponsor, joining the likes of SCUF Gaming, Jack Link’s, Universal Music Canada, and internet service provider Bell. This is the second year that the bank has sponsored Defiant. The two parties are set to collaborate on the ‘TD Fan Appreciation Weekend’, which will take place in August.
Michael Armstrong, Vice President of Brand and Corporate Sponsorships at TD Bank, added: “TD is proud to be entering into an expanded sponsorship with OverActive Media and is excited to be the official bank of Toronto Ultra.
“From the TD Player Lounge to online broadcast integration, we look forward to driving new and authentic engagements with Toronto Ultra and Toronto Defiant’s incredible fan base of gamers.”
Esports Insider says: OverActive Media expanding its existing relationship with TD Bank is impressive considering the lack of in-person events that have taken place over the last 12 months. For Ultra, the partnership secures yet another strong addition to its growing roster of sponsors.