Riot Games has announced energy drink brand Red Bull as the latest partner of the VALORANT Champions Tour (VCT) for the EMEA region.
As VCT EMEA’s official partner, the brand will feature in tournament broadcasts through a segment known as ‘Red Bull Clutch Moments,’ which collates highlights from the matches taking place.
According to the release, the segment will be present during the VCT EMEA Challengers Stage 3, EMEA Playoffs and Last Chance Qualifiers.
Zeynep Gencaga, Senior Manager of Business Development and Partnerships for Europe and MENA at Riot Games, commented on the partnership in a release: “We are delighted to expand the collaboration with one of our global partners of VCT to bring even more exciting content to Europe, Turkey and CIS. Red Bull has been in the scene since the start of VCT and will now also be an official supplier for VCT EMEA. We look forward to more competitive and thrilling plays in the segment Red Bull Clutch Moments.”
The energy drinks brand is no stranger to supporting competitive VALORANT having hosted the Campus Clutch, a university tournament where 12 qualifying teams faced off in Madrid for a share of €20,000 (∼£17,101) in prize money.
In February, Riot Games unveiled several broadcast details for the VCT in Europe, including deals with Freaks 4U Gaming, SPORTFIVE, and ProGaming Italia to broadcast the tournament circuit in a number of languages.
Esports Insider says: Considering Red Bull has already collaborated with Riot Games on VALORANT events, it isn’t surprising to see the two parties collaborating once again on the Champions Tour.