GIRLGAMER Esports Festival has announced a partnership with female-led cosmetics company Charlotte Tilbury Beauty.
As part of the deal, both entities will deliver a series of digital activations and collaborations on future global campaigns and GIRLGAMER events. The partnership will kick off with an exclusive masterclass called ‘Level Up Your Glam’.
According to the release, Charlotte Tilbury skincare and makeup experts will present the ‘Level Up Your Glam’ masterclass on August 16th. The event will also go live on GIRLGAMER’s Twitch channel.
Andreia Neto, Partnerships Manager of the GIRLGAMER Esports Festival, commented: “Charlotte Tilbury’s exciting collaboration with GIRLGAMER brings well-deserved recognition to the female gaming communities’ continued growth, helping gamers integrate their unique style into their streams.”
In addition, fans and viewers will have the chance to win the complete masterclass kit containing over £800 of Charlotte Tilbury products by participating in a giveaway currently active on social media.
The collaboration between GIRLGAMER and Charlotte Tilbury Beauty will mark the beauty brand’s first foray into gaming and esports.
GIRLGAMER has collaborated with multiple non-endemic personal care brands in the past. For the event’s World Finals in Dubai in 2020, Johnson & Johnson’s Carefree, L’Occitane, and Benefit Cosmetics all partnered with GIRLGAMER.
Esports Insider says: Recently more beauty and cosmetics brands have made a move into esports, taking advantage of fruitful business opportunities. Moreover, these partnerships signify an active effort to recognise and help gamers showcase their individuality and empower the female community within gaming and esports.