Each month, Esports Insider collates the key esports business stories from Latin America — particularly Brazil — into a single article. Here are the region’s biggest stories from July.
Top LATAM esports business developments, July 2021
Free Fire tournament CPN announces Burger King as latest sponsor
Free Fire tournament CPN (Copa Nobru) announced fast-food chain, Burger King, as its latest sponsor.
According to the release, Burger King will gain a brnd presence during broadcasts and will promote the company’s rewards programme, Clube BK. In addition, the fast-food chain is expected to provide special burger promotions throughout the tournament.
You can read more of the story here.
Gamers Club and Riot Games Brazil announce VCT Game Changers event
IGC’s gaming platform Gamers Club, in partnership with Riot Games Brazil, announced Protocolo Evolução, the second edition of VALORANT‘s Brazilian VCT Game Changers series.
The tournament follows on from Protocolo Gêneses, the series’ first edition which saw Gamelanders Purple crowned the champions.
You can read more of the story here.
LOUD signs Olympic skateboarders Luiz Francisco and Pedro Quintas
Brazilian esports organisation LOUD signed Olympic skateboarders Luiz Francisco and Pedro Quintas as talents representing the team.
The announcement sees the two skateboarders inaugurate a new branch within the organisation called LOUD Skate. Further details over the branch have yet to be revealed.
You can read more of the story here.
Fluxo announces TikTok as its latest sponsor
Brazilian esports organisation Fluxo announced short-form video social media platform TikTok as its latest sponsor.
In addition, Bruno ‘Nobru’ Góes, Fluxo’s CEO and Co-founder will also become an ambassador of the brand. As a result of the partnership, TikTok’s logo will be displayed on the team’s Jersey. Moreover, in the deal’s first year, both Góes and Fluxo will create exclusive content for TikTok such as gameplays, tips, and highlight plays.
You can read more of the story here.
LOUD forms ecommerce partnership with Submarino
Brazilian organisation LOUD announced a strategic partnership with B2W Digital‘s ecommerce retail store Submarino.
LOUD will launch a Submarino partner store offering products selected by influencers and professional players of the organisation. In addition to the store, players will find LOUD licensed products on the Submarino marketplace such as clothing and paper notebooks.
You can read more of the story here.
Riot Games Brazil launches Wild Tour: Brazil
Game publisher Riot Games has announced the League Of Legends: Wild Tour Brazil, a regional competitive circuit for Wild Rift.
Prior to the circuit, Riot Games will also host a Brazilian event called Wild Rift Season Start which will be exclusively broadcast on NimoTV. The Tournament circuit will begin with four open qualifiers throughout the year. After the open qualifiers, the final stretch will be broadcast on Wild Rift channels. The eight best teams in the qualifiers will win a spot at the tournament finals in October.
You can read more of the story here.
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