Brazilian football club Flamengo has teamed up with European esports organisation QLASH for the Brawl Stars Master League.
As a result of the partnership, QLASH will loan its LATAM Brawl Stars roster to Flamengo for the competition. This includes Brazilian players Sinval, Lele and Guido as well as the organisation’s Chilean coach Raúl.
The Brawl Stars Master League was first announced earlier this year and features 13 football clubs within Latin America. The event includes a prize pool of $100,000 (~£71,014), with Corinthians, River Plate and Chivas some of the clubs participating in the competition alongside Flamengo.
Despite competing in the Brawl Stars Master League, the players and coach will continue to represent QLASH in the title’s other competitions, such as the Brawl Stars Championship and Queso Cup.
According to the release, the collaboration is a part of the organisation’s process of expansion to LATAM. In addition, QLASH also teased another announcement in the coming months which aims to ‘consolidate’ its brand within the region for 2022.
Flamengo joins QLASH’s growing list of football club partners which includes Spanish team Villarreal CF and Italian side AC Milan. The latter partnership saw AC Milan secures a naming rights deal with the organisation for its FIFA and European Brawl Stars team.
Esports Insider says: Securing the services of an organisation that is familiar with Brawl Stars is a smart move by Flamengo. The move also furthers QLASH’s presence within LATAM whilst also establishing another relationship with a football club. It’ll be intriguing to see if the other football clubs participating in the event follow a similar route.