Gaming and lifestyle brand Quadrant has secured a partnership with game capture hardware firm Elgato.
The multi-year deal will see Elgato become Quadrant’s streaming equipment partner.
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The partnership marks the first official commercial deal for Quadrant, which is owned by McLaren Formula One driver Lando Norris and launched in November 2020. The brand’s creators will receive upgraded streaming setups complete with Elgato capture cards, green screens, and lighting products.
Jamie MacLaurin, Chief Sporting Officer at Quadrant, spoke on the deal in a release: “We are really excited to announce Elgato as Quadrant’s first major partner. This is a brand that is synonymous with content creation and streaming across the globe and we are incredibly happy to have both their knowledge and experience on board.
“This partnership is a testament to the hard work put in by the team over the past 10 months and we cannot wait to see what creative content this collaboration produces.”
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Since November, Quadrant’s fanbase is said to have grown by 100 per cent in the space of six months, and in under a year, the brand has amassed over 350,000 YouTube subscribers.
Tom Hildreth, Senior Partnerships Manager at Elgato, also commented on the partnership: “We are incredibly excited to be partnering with Quadrant. After following them closely since their formation at the end of 2020, they have shown they aren’t afraid to try new things and create unique, high-quality content.
“With a growing roster of talented creators, an engaged community and a strong brand, Quadrant is a team we are thrilled to be supporting and working with.”
Esports Insider says: Considering the significant growth that Quadrant has experienced in recent months, it’s surprising to see that Elgato is the first partner of the brand. It’s likely the growth of Quadrant will continue and this deal could be the catalyst for more partners to join forces with it.