Game developer Lightfox Games and North American esports organisation Tribe Gaming have announced a partnership aimed to promote Knight’s Edge, the company’s new title.
The partnership will kick off with a series of in-game events themed around Tribe Gaming.
Knight’s Edge is a recently released mobile multiplayer game in which teams of three players fight in a series of game modes. According to the release, the game has more than 100,000 downloads on Android since its release.
The partnership’s first in-game event, called Stolen Axes, will see players help Tribe Gaming content creators retrieve its ‘axes’ in Knight’s Edge. Lightfox Games has also announced that every Tribe Gaming creator will have a unique in-game dungeon built with them in mind.
Jordan Arnold, Lightfox Games’s Head of Product, commented: “We’re ecstatic to partner with Tribe Gaming to create this unique in-game experience, allowing players to connect with their favourite creators on a new level beyond watching and commenting on their content.”
The mobile esports organisation has secured a multitude of partnerships in 2021, including deals with the likes of Razer and G FUEL. Tribe Gaming currently fields teams across a range of mobile titles such as Brawl Stars, Clash Royale, and League of Legends: Wild Rift.
Esports Insider says: Tribe Gaming is certainly one of the largest forces mobile gaming organisations in the west. So, partnering with them could bring positive publicity to Knight’s Edge. Moreover, it’s interesting to see more and more games look to utilise esports as a marketing tool.