Coda Payments announces acquisition of BAASH

Singaporean payment provider Coda Payments has acquired mobile esports platform BAASH from CAPSL Entertainment.

As a result, Coda Payments will expand its existing portfolio of gaming products. This includes the provider’s esports tournament platform Codashop Global Series (CGS). Financial details of the acquisition were not disclosed.

BAASH, CodaPayments
Image credit: BAASH, Coda Payments

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According to the release, BAASH will be integrated into Coda’s existing platform that currently operates in 17 markets across the world with over 100,000 players taking part in competitions on the platform. 

Philippe Limes, CEO of Coda Payments, spoke on the acquisition in a release: “We are thrilled to announce the BAASH acquisition, which will expand the suite of products Coda offers gamers. This acquisition is an expression of our commitment to offer the best value, experience, and entertainment to our customers, every day, without fail.”

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Founded in 2011, Coda Payments enables content providers with solutions to monetise their products, allowing users to make purchases through a number of methods including bank transfers and card payments.

Paddy Markham, Founder of CAPSL Entertainment, also commented: “When we developed BAASH, we created it with the goal to drive authentic mobile esports competitions and delight competitive grassroots players.

“We are excited to join the Coda team as it allows BAASH to reach a global audience of enthusiastic gamers, who rely on Coda daily, to level-up their gaming experiences.”

Esports Insider says: Although exact details of the integration have yet to be revealed, Coda Payments acquiring the BAASH platform will be a great way for it to gain a further foothold into existing markets.

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