Financial solutions provider Step has announced a partnership with Sentinels Fortnite player Kyle ‘Bugha’ Giersdorf.
According to the release, Bugha has also invested an undisclosed amount in the company. The agreement will look to provide gamers with access to financial products designed to help make gaming purchases and manage esports winnings.
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Each stream Bugha will also have a $5,000 (£3,623) prize pool up for grabs, alongside one gamer receiving a scholarship to help them pursue esports as a profession. Moreover, fans will also get the opportunity to play alongside Bugha.
Bugha commented: “When I first got into esports, I was faced with a lot of obstacles as the equipment was upwards of $1,000 and winnings were typically distributed through platforms that required you to be at least 18-years-old like PayPal.
“Esports as an industry hasn’t catered well to teens, so I’m thrilled to be partnering with Step to make it accessible to more people and ensure every teen gamer has access to the financial tools they need.”
Throughout the partnership, the 2019 Fornite World Cup champion will discuss topics such as financial tools, education and first-hand gaming experiences.
Bugha’s recent partnership follows on from the Fortnite player’s appointment as Hollister’s Chief Gaming Scout.
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CJ MacDonald, Founder and CEO at Step, added: “We couldn’t be more excited to welcome Bugha into the #StepFam and help provide teens with the financial tools they need to make their esports dreams become a reality.
“As we look to play an increasingly important role in our customers’ lives, we’re redefining what it means to be a trusted financial partner, moving beyond a mere way to transact by offering exclusive experiences with top creators to help teens further their career aspirations today.”
Esports Insider says: It’s always important to provide financial advice, no matter the age. So, seeing a growing number of financial company’s use esports as a way of educating younger audiences is a smart move. It clearly seems like Bugha has faith in Steps vision given that the Forntie play has invested in the company.