We Are Nations opens European warehouse and relaunches website

14 October 2021


Global esports merchandise company We Are Nations has announced the opening of a warehouse located in Europe, as well as the relaunch of its online store.

The relaunched store will is expected to provide better capability and user experience, while the warehouse, located in Holland, will look to ensure faster deliveries across Europe.

Image credit: We Are Nations

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The new website will include a set of features aimed to improve the overall user experience, as well as a new membership scheme called LAN+.

This scheme will allow customers to be rewarded for purchasing items on We Are Nations’s store. This includes benefits and rewards such as early access to new merchandise drops, free shipping, and discounts.

Alex Romer, CEO of We Are Nations, commented: “As a company we recognised that as a significant proportion of our customers are in mainland Europe, having an additional distribution hub in Holland would allow us to offer quicker and cheaper shipping options, leading to better customer service and hopefully a customer that wishes to shop with us more frequently.

“This is very important for the growth of wearenations.com as the destination online retailer for esports and gaming merchandise, as we look to engage more deeply with the community as a whole.”

Founded in 2016, the esports-focused clothing and accessories brand has produced apparel for a number of esports teams including G2 Esports and Immortals. The company is currently the official clothing partner of The International 10.

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The new We Are Nations distribution centre will look to offer faster and cheaper shipping for all orders coming from Europe. In addition, the launch of the website will be coupled with the release of a limited white edition of the G2 Supporter jersey.

Esports Insider says: We Are Nations is one of the most known names in esports merchandise, as such it’s good to see the firm open an official shop in Europe. Add to that the addition of new membership and rewards programme, and there’s a lot of reasons why We Are Nations can build on its successes.

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