Freaks 4U Gaming joins Diversity in Esports for VALORANT Game Changers EMEA

02 November 2021


Esports agency and production company Freaks 4U Gaming has joined non-profit association Diversity in Esports (DivE) to produce Riot Games’ VCT Game Changers Series EMEA.

Aiming to create an inclusive gaming community, both entities will work together on tournament broadcasts to promote women within VALORANT esports. Freaks 4U Gaming will become a contributing partner for the series and will take on planning and event broadcast production duties.

Image credit: Freaks 4U Gaming, Riot Games

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According to the release, Freaks 4U Gaming will also lend its crewmembers for 30 broadcast hours. 

Matthias Remmert, Senior Vice President of Product, TV, and Media Production at Freaks 4U Gaming, commented: “Freaks 4U Gaming commends DivE for spearheading the important cause of gender diversity in esports and we are incredibly proud to take part in this movement supporting both Riot Games and DivE.

“Inclusion is and has always been part of our DNA shaping our company culture. Whether it’s our gender identity, sexual orientation, cultural background, or gaming preference, we embrace and celebrate both our commonalities and differences.”

The VALORANT Champions Tour Game Changers series was first introduced in February 2021 by Riot Games. The initiative aims to create opportunities for women in VALORANT, with the final goal to build a more inclusive VALORANT Champions Tour.

DivE is a non-profit organisation focused on promoting and increasing gender diversity in esports. The association was previously named the official tournament organiser of Riot Games’ VCT Game Changers Series EMEA.

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Vera Wienken, Brand Manager at Riot Games, added: “We couldn’t be more proud about our first achievements this year. It’s awesome seeing these women competing on such a high level and vocalising their dedication and positive experience publicly. With DivE as the experienced diversity tournament organiser and Freaks 4U Gaming, our long-term partner for high-quality broadcasts and production, we have set up the perfect team to support women in esports and create safe spaces to shine!”

So far, Freaks 4U Gaming has had an eventful 2021. This year, the company secured a £12.7m investment and became licence holders for ESL and Riot Games tournaments in Europe. 

Esports Insider says: As the sector continues to develop, more esports initiatives surrounding inclusivity are being implemented and the sector looks to provide greater opportunities for everyone. Freaks 4U Gaming’s involvement in the VCT Game Changers Series EMEA will undoubtedly boost the tournament in terms of production, which should enhance the viewing experience. 

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