Saudi tech group MBUZZ has provided details about the partnership recently announced between its affiliate MBUZZ SPORT and French esports organisation BK ROG.
According to the release, both entities will collaborate to deliver a wide range of esports programmes for 2022 and beyond in the MENA region and internationally. Some of the activations mentioned include delivering gaming technology initiatives, esports tournaments and events.
MBUZZ SPORT will launch its own dedicated esports division as a result of the collaboration. MBUZZ ESPORT is expected to deliver online tournaments across the region and worldwide. These will culminate with live events staged in the Middle East at the end of 2022.
Nawaf Al Shammari, Chairman of MBUZZ Group, commented: ”The DNA of MBUZZ is digital and today we are proud to announce our partnership with BK ROG as an important player in our new esports ecosystem.
“Esports is a disruptive sector heavily utilising smart technologies, which are not only our focus but where we are investing for the future. We are constantly seeking out innovative businesses and business models, and we are delighted to have found one such in Bunker ROG Esports.”
BK ROG is the official esports organisation and agency for peripherals firm ASUS Republic of Gamers (ROG). MBUZZ is one of the Middle East’s leading telecommunications and technology companies.
Youssef Abdellaoui, Vice Chairman of MBUZZ Group, added: We are delighted to partner with BK ROG as part of our vision and strategy in Esports and gaming. The MBUZZ management is extremely focused on new generation, high demand technologies, and the digitalisation of the economy is now a reality that none can ignore.
“In the next decade, telco companies and their mobile-centric strategy will play a major role in gaming, events and esports, and we are already in the driving seat to be part of that strategy in line with Saudi Arabia’s Vision 2030.”
By leveraging its 5G, Cloud infrastructures, IoT and IA solutions, MBUZZ will also collaborate with games publishers and telcos to strengthen and support Saudi and international brands. This will be done by leveraging newly available esports and gaming opportunities.
Through the collaboration, BK ROG also looks to help establish MBUZZ ESPORT’s position in the region and across international markets. As a result, both entities have identified the upcoming ROG Masters series as a way of ‘opening new doors’ for MBUZZ ESPORT and MBUZZ.
Nicolas Choite, Chief Executive of BK ROG Esports, added: “With the support of MBUZZ ESPORT, we are so enthusiastic to be the meeting point of excellence for players, athletes and artists from different backgrounds, and we will help develop their potential through innovative technologies, strategies and exceptional experiences from MBUZZ.”
In recent years the French esports organisation has secured deals with the likes of Orange, Opera GX and IKEA.
Martin Copus, Chief Executive of MBUZZ SPORT, concluded: “In the increasingly tech-focused world of sport, MBUZZSPORT – as a strategic diversification of the core MBUZZ business – has had major success in recent years in its offline involvements and investments.
“This partnership with BK ROG and their innovative and diversified Esports model will help us navigate the fast-moving online gaming environment to mutual benefit.”
Esports Insider says: This is a significant partnership for both entities involved. BK ROG will expand its presence in the Middle East alongside a well-known brand in MBUZZ. Meanwhile, the tech company will look to grow esports within the region, which will likely boost its appeal to younger customers.