SteelSeries announces Apex Legends Prime Cup

11 November 2021


Danish gaming peripherals manufacturer SteelSeries has announced a new esports tournament called the Apex Legends Prime Cup.

The tournament, set to commence on November 13th, will feature 20 teams from the Americas and a $10,000 (~£7,469) prize pool. The tournament will feature 15 invited pro teams and five qualifier teams.

Image credit: SteelSeries / EA Games

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Some of the invited teams include SpaceStation Gaming, 100 Thieves, Complexity, Cloud9, G2 Esports, Ghost Gaming, NRG, Sentinels, TSM, and XSET.

The tournament will also feature giveaways of exclusive SteelSeries gaming gear themed around Apex Legends. The tournament branding will also focus on SteelSeries’ new Prime line of esports gaming peripherals. 

SteelSeries noted in a release: “The SteelSeries Apex Legends Prime Cup marks the fourth exclusive SteelSeries event in a series of tournaments for the year so far. Previous SteelSeries tournaments have featured the world’s most popular esports titles, including CS: GO, Rainbow Six, and Overwatch, and seen the likes of FaZe Clan London Spitfire, Red Bull OG, and SpaceStation Gaming compete for over $30,000 (~£22,405) in prize money.”

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Danish private equity company Axcel sold SteelSeries earlier this year to HN Store Nord in a deal worth DKK 8bn (~£915.18m). The brand has had an eventful 2021, securing high-level partnerships with The International, Mercedes-Benz, Red Bull and T1, among others. 

Esports Insider says: SteelSeries has produced successful tournaments in the past, and it’s good to hear that the company continues to support esports teams and organisations. The Apex Legends Prime Cup will feature some of the biggest names in Apex Legends esports across North and South America. If successful, Steelseries could look to further integrate itself within Apex’s esports ecosystem.

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