French esports organisation Team MCES has announced a partnership with gaming chair manufacturer BX Gaming.
As a part of the deal, BX Gaming will equip MCES’s gaming facilities and athletes with gaming chairs and desks.
RELATED: Team MCES unveils partnership with Aspire Zone Foundation
According to the release, the partnership aims to ‘ensure an optimal gaming experience for beginners, confirmed and professional gamers’.
Sylvain Vachier, Marketing and Development Director at MCES, commented: “We are particularly happy to welcome BX Gaming to the MCES family, an endemic and recognised player in the esport industry. All MCES members, from Academy fans to professional players, will be able to benefit from ultra-quality equipment with a modern design, allowing them to live a unique experience and optimise their game.
“BX Gaming will support us in our development projects and will invest in spreading the MCES concept throughout France. We have great prospects together!”
The agreement was reportedly negotiated by marketing agency Seven by You First Sports as a part of its ‘search of performance, creativity and innovation’.
RELATED: Nicecactus partners with French Nike licensee Ekinsport
Céline Leridon, Marketing Manager of BX Gaming, stated: “At BX Gaming, we started from a simple observation: the gamer, whether occasional or more constant in his practice, needs equipment that accompanies him in his performances and in his hours of play. Nevertheless, not everyone has the budget of a professional to equip himself!
“So, we have worked with our designers to ensure good support and optimal comfort to the gamers with high-quality materials while playing the card of modernity in terms of product line and accessibility in terms of price.”
Esports Insider says: It only makes sense for the french gaming chair manufacturer to enter the industry by supporting a french esports organisation. Thanks to this partnership, both sides will gain exposure within the esport space, especially in the French market.