We’ve seen a multitude of key players from the fashion world — such as Gucci, Ralph Lauren, ASOS, and Adidas — cross into the esports realm. However, what’s impressive is the way these brands have used bespoke and unique marketing activations to enter into the sector.
Both non-endemic and endemic fashion brands have found new ways to authentically engage with esports audiences to market wares.
As a fast-growing segment of the esports industry, this panel dives into the new age of stylistic crossovers, the future of fashion in esports, and its significance as a revenue stream for the industry.
In this Day 1 panel from ESI London, Charles Hambro, GEEIQ Co-Founder & CEO, is joined by experts Alex Romer, CEO of We Are Nations; Edward Gregory, Senior Partnerships Manager at Fnatic; and John Mooney, Global Brand Creative Director at ASOS to weigh in on all things esports fashion.