VIDEO: Is fashion the future of esports partnerships?

We’ve seen a multitude of key players from the fashion world such as Gucci, Ralph Lauren, ASOS, and Adidas cross into the esports realm. However, what’s impressive is the way these brands have used bespoke and unique marketing activations to enter into the sector.

Both non-endemic and endemic fashion brands have found new ways to authentically engage with esports audiences to market wares.

RELATED: Discussing esports in-game activations

As a fast-growing segment of the esports industry, this panel dives into the new age of stylistic crossovers, the future of fashion in esports, and its significance as a revenue stream for the industry.

In this Day 1 panel from ESI London, Charles Hambro, GEEIQ Co-Founder & CEO, is joined by experts Alex Romer, CEO of We Are Nations; Edward Gregory, Senior Partnerships Manager at Fnatic; and John Mooney, Global Brand Creative Director at ASOS to weigh in on all things esports fashion.

Sign up to our ESI Dispatch Newsletter